William Hill is one of Britain’s most renowned sports betting brands. The story of William Hill dates all the way back to 1934, when it started out as an illegal gambling operation behind closed doors. Over the years, the brand has grown into one of the most popular bookmakers available in the United Kingdom.
Today, the name is synonymous with several successful online casinos. The first William Hill online casino launched over two decades ago, in 1998. Nowadays, it would appear the brand’s online branches are going back to their roots. In recent years, they’re leaning more toward illegal activities and ripping punters of, rather than providing a comprehensive online gambling experience.
The William Hill online casino is run by WHG (International) Limited and operates under the jurisdictions of Gibraltar and the United Kingdom. Although both of these jurisdictions are considered reputable in the industry, the casino has repeatedly expressed unwillingness to involve third parties in resolving player issues and complaints.
In the last few years especially, William Hill has adopted a worrying anti-player attitude. There are countless player complaints on forums, review sites, and watchdog portals. Thousands of players report that the casino has pulled various scams or simply refused to pay out.
The casino has previously engaged in a joint venture with Playtech and has been aligned with an Israeli Playtech subsidiary since 2009, known for their rogue, anti-player conduct. This partnership didn’t turn out to be fruitful, so William Hill bought back the shares from other holders for £400 Million in 2013.
Ever since, the players seem to be the ones paying for the casino’s wrong choices. Apart from wiping player accounts, the brand went as far as to distribute counterfeit £20 notes in their sports shops.
Terms and Conditions
Looking through William Hill’s Terms and Conditions, there doesn’t appear to be anything predatory or anti-player woven in there. This is according to our expectations since the casino must have transparent, fair Terms in order to comply with the rules set forth by the regulatory bodies (Gibraltar and UKGC).
What this implies is that William Hill online casino won’t fall back on predatory and vague terms to void your winnings. No, they’ll simply refuse to pay you and won’t speak of a reason or offer any sort of explanation.
So, neither the existence of terms such as the one below, or the fact that the casino is licensed by Gibraltar and UKGC is enough to keep the players protected.
The term above sounds good on paper, but hundreds of players had to learn the hard way that the casino doesn’t actually uphold it. According to player reviews, you’ll be lucky to receive any response from William Hill’s customer support team, let alone raise your issue with the manager.
Games and Providers
William Hill provides a truly comprehensive online betting and wagering experience. There are two sides to the brand — the sportsbook and the online casino, both equally impressive.
William Hill Sportsbook
There are hundreds of sports events you can place bets on at any given time. Aside from the obvious—football and cricket—there are 32 other sports categories. From darts, golf, and snooker all the way to Winter sports and even politics, you’ll always have something to bet on.
Everything is conveniently placed in separate categories, so you can easily navigate to the event that piques your interest. Moreover, the platform is quite responsive and loads rather quickly. You’ll have no trouble placing the desired bets within seconds.
Aside from matches you can bet on, the sportsbook provides a result history, as well as quick links to the most popular sports/leagues.
Overall, we found sports betting at William Hill to be quick, simple, and convenient. Now, whether you will ever receive your money if you win is a different topic.
William Hill Casino
The William Hill online casino boasts one of the most extensive casino games libraries. There are over 2,000 games available, from a whopping 29 different software providers. Among others, the casino is powered by Playtech, Microgaming, Net Entertainment, Evolution Gaming. William Hill offers so much variety that, regardless of which games of chance you enjoy the most and what software providers you prefer, the casino will fully satisfy all your gambling needs.
There are slots galore at William Hill. You can play anything from classic 3-reel fruities to modern 5 and 6-reel video slots and progressives. Fans of table and card games will find a dozen variants of nearly every popular game. Aside from slots, video poker, and table games, William Hill casino offers a few specialty games like Keno, Sic Bo, and even stuff like Bowling and Darts.
Additionally, the casino houses an assortment of Live Dealer games. The Live Casino is provided by an industry leader, Evolution Gaming. Players can choose between Roulette, Blackjack, Baccarat, Poker, and Hi-Lo. Simply navigate to your favourite game, select a dealer and join a table. You’ll be able to enjoy an authentic land casino experience, from the comfort of your home.
Considering the variety of casino software providers and the sheer number of games available, it’s understandable that there is no download version available. However, the website is polished and responsive, and you likely won’t experience any issues in the Instant Play casino.
Alternatively, if you’re a fan of mobile gaming, you can download the casino app on Android and iOS, and enjoy your favourite casino games on the go.
William Hill is among the rare casinos with a “Help” page that’s genuinely helpful. Instead of opting for separate pages for Banking, FAQ, queries and promotions, the casino chose to file all of this information under one page.
When you click the “Help” link, a new tab will open up in your browser. Were it not for the William Hill logo, it would almost feel like you’ve loaded up an entirely different site. The Help center has its own navigation, as well as the search bar, allowing you to find the answers you’re looking for, in seconds.
When it comes to banking options, everything is neatly organised in tables, with minimums, maximums, and timescales clearly defined. William Hill offers a plethora of both deposit and withdrawal options, so funding your account and withdrawing your winnings should be a quick and painless process. That’s how it works in theory, at least. Lately, the casino is showing reluctance to pay out legitimate player winnings and is waist-deep in rogue waters.
Whereas, a few years back, players could receive their winnings within hours via Neteller, that no longer seems to be the case. Today, fast withdrawal times are nothing but remnants of times long gone by, when William Hill casino boasted a reliable payment policy.
All deposits are processed instantly, and there’s no shortage of ways in which you can fund your William Hill account. The minimum deposits range from £5 to £25, depending on the method you choose. The maximum deposits for a single transaction goes up to £99,000 if you opt to deposit via Credit or Debit card.
That said, there is a possibility to put self-imposed deposit limitations in place. You will have to contact the casino’s support if you wish to limit the amount you can deposit. The available deposit options at William Hill are:
- Credit/Debit Cards: Maximum £99,000
- E Wallets: Maximum from £1,500 to £80,000
- Online Banking: Maximum £10,000
- Cash Vouchers & Pre Paid Cards: Maximum from £200 to £12,000
- Cash Transfers: Maximum £100,000
We risk sounding repetitive, but it would be absurd to talk about withdrawal options at William Hill without highlighting the long delays and the casino’s periodic non-payment policy. So, although there are plenty of options to claim your winnings available, keep in mind that the prevalent question is whether the casino will decide to pay you in the first place.
The casino doesn’t impose a maximum cashout. In other words, the maximum you can withdraw depends solely on your payment processor. For example, you can cash out up to £100,000 if you opt for a Bank Transfer. The minimum withdrawals are £5, with the exception of Cheque, where the minimum you can withdraw stands at £25.
We’ll list out the different withdrawal options the casino provides. However, keep in mind the states withdrawal timescales are virtually meaningless.
- Credit & Debit Cards: 3–5 business days
- E Wallets: 24 hours
- Bank Transfer/Cheque: 5–10 working days
The withdrawal times you see above are nothing but a distant memory. Nowadays, you will typically wait anywhere from two weeks to forever to get your money. Unless something changes dramatically in the next few months, which we find highly unlikely, we would advise you against playing at William Hill. Recent experiences of fellow gamblers confirm that you’ll most likely have a hard time getting a single pound out of the casino.
The bonuses at the casino are nothing to write home about. There are several daily bonuses like rake £10 get £5 back and daily free spins, but you have to register an account first to see the available promotions.
And here we are thinking that casino bonuses are supposed to be an incentive for new players to start playing at the casino. It makes little sense to hide all but the welcome bonus from players who are just checking out the casino.
The one offer you can see, the casino’s Welcome bonus, is plain and unimaginative. It’s a simple 100% matching deposit bonus, up to £ 300. The offer is only available to new users, and the minimum deposit that will trigger it is £10.
The wagering requirements for this bonus are a 25x deposit + bonus. Once you complete the playthrough, any excess amount will be available for withdrawal. Furthermore, there is no maximum bet during bonus play, and no maximum cashout either. All in all, although the bonus is bare bones, comparatively it is decent.
Although technically you can play most games with bonus funds, only slots, Keno, and Scratch Card games contribute 100% towards the wagering requirements.
As we mentioned, there are piles of player complaints regarding William Hill casino’s conduct all over the internet. A quick glance at just a handful of comments, and it becomes apparent that this online casino is plagued with a myriad of issues.
As soon as you start winning, the management will lock you out of your account, effectively stealing your money. There are also reports from dozens of players, pointing at highly statistically improbable results regarding multiple games, but most commonly Roulette. We would be surprised to find that these allegations of rigged games were true since, as we mention, the brand has been caught distributing fake £20 notes.
The fact that they recently openly stated that they won’t be working with any mediators further undermines the casino’s credibility. It would appear that there is no underhanded strategy William Hill is unwilling to employ. It’s evident that the casino’s agenda is to increase their revenue at the expense of the players.
Judging from player reviews and out personal experience with the casino’s Live Chat representative, we can conclude that the customer support is knowingly perpetuating the scam.
Although relatively quick to respond, William Hill casino’s customer support isn’t particularly friendly and offers generic responses. Rather than answering our questions, they referred us to multiple pages on their website; the same pages that lacked the vital information and prompted us to contact the support in the first place.
The conclusion is, players can’t rely on the casino’s customer service to answer the most straightforward questions, let alone resolve a pertinent issue. And since they don’t give two hoots about mediators or regulators, the only option would be to make peace with the fact that you’ve been robbed.
William Hill might be one of Britain’s most popular gambling brands, but their reputation is rapidly declining in recent years. They’ve been involved in various scandals and went as far as to distribute counterfeit money to their customers.
The brand’s online casino has gone down the same rogue path, and have adopted a worrying, anti-player attitude. Apart from long delays and account wipes, players accuse the William Hill online casino of running fake games. Additionally, the customer support is of virtually no help. Instead, they spread false information and providing generic answers. Their only purpose is to try and mask the fact that the casino couldn’t care less about the players.
It is a shame that a brand with cush a long history in the industry has turned to lying, cheating, and stealing. But, it is how it is. In light of recent events and the casino’s borderline criminal conduct, we must advise you to look for entertainment elsewhere.
*Due to reports from multiple players of statistically improbable Roulette results